Improve data culture through data democratisation

  • data-business
  • idea
  • winter
  • To increase data literacy across an entire organization, you need something often referred to as data democratization. That is, a data platform that works equally well for the marketing, sales and editorial teams.
  • If a platform isn't architected to bridge the gap between regular people and the data scientists creating the algorithms, then the era of data-driven anything will fail to materialize.
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